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Friday, July 18, 2008
Adventures in language instruction with Professor Berlitz (1965 textbook illustrations)
Posted by nonong at 11:22 PMThis 1965 edition of the Berlitz beginning Spanish textbook bears illustrations featuring the cartoon 'mascot' of Professor Berlitz, apparently intended as a caricature of Maximilian Berlitz (1852-1921),
the originator of the Berlitz language method.
No credit is given in this edition for the illustrator.
Can anyone shed light on the artist's identity?
At its essence, the 'Berlitz Method' involves instruction conducted in the target language only, using examples and reinforcement without translation to build towards fluency.
Even without direct translation, Professor Berlitz establishes himself as a very definite character throughout the course of the text.
It makes you wonder what else he could get up to, doesn't it?
From the looks of him, you have to wonder if perhaps he couldn't have had a side career making appearances as Mr. Peanut.
Hmmm - - Were the two 'spokesmen' ever seen in the same place at the same time?
Labels: vintage graphics