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Monday, July 28, 2008
How many things can you find wrong with this old magazine ad? Where to begin...
For some history of Fletcher's Castoria, see also:
- 'Fletcher's Castoria and The Centaur Company'
- 'A Castoria Story' at Forgotten NY: Ads
- A couple more vintage Castoria ads are featured among others of a similar stripe in
'SPANK WHILE YOU SELL: Corporal punishment imagery in print advertising',
appearing at Corpun; The World Corporal Punishment Research website.
ADDENDUM, 8/16/08: It's been very gratifying to see that this post has struck a chord with people, and I'm really enjoying seeing how they run with it. Big thanks to the folks at Boing Boing for posting a link that has steered so many readers here.
Please take a look at the comments for this post!
It's enlightening to see the range of reactions people have had, from amusement ("Laxative Talk is always comedy gold.") to horror, and many recollections of childhood laxative experiences that seem to fall more towards the 'horror' end of that spectrum.
Likewise along those same lines, it's been interesting to see how this piece has been treated by those who have re-posted it on their own blogs and sites.
Of those that I've seen, the most interesting, sensitive and informative discussion has been 'This Photo is the Story of My Life', posted by sex-positive feminist author & lecturer Susie Bright at her blog. Please follow the link to read her comments and those of her readers. Fascinating stuff!
Labels: advertising, vintage graphics