I'm calling this post a reciprocal shout-out to Devil Dick at The Devil's Music, for his kind toast to this here blog in his posting for a 1958 Pabst Blue Ribbon promotional record - - another testimony to the duty of all good Americans to drink beer together.
"America's beverage of moderation"? If you say so...
The image above appeared in American magazines back in 1954.
The illustrator was Haddon Sundblom(1899 - 1976), who in addition to creating many similar advertisements, was also known for his image of the Quaker Oats quaker that's still being used today, 'Aunt Jemima', and that particular rendition of Santa Claus used for decades by Coca-Cola.
More Sundblom celebrations of Beer, wine, meat, soft drinks, tobacco and cheesecake can be seen at:
- A great Haddon Sundblom gallery of advertising art at American Art Archives
- Another, at one of Leif Peng's Flickr sets
- A post at Lines and Colors, addressing the question of creatorship for the conventional 20th century image of Santa Claus
"America's beverage of moderation"? If you say so...
