|
---|
Friday, February 22, 2008
Cross-promotional advertising glut in 1965 'That Darn Cat!' magazine photo-spread
Posted by nonong at 7:32 PMThe Walt Disney Studio's film, 'That Darn Cat!' opened in The U.S. on December 2nd, 1965.
As a tie-in, the November 1965 issue of LOOK magazine had a glossy advertising spread smack dab in the middle of it.
It featured two of the film's stars, Dean Jones and Dorothy Provine, as well as 'Syn' (who portrayed the title character) and a few other actors (including a bored-looking William Demarest).
Not content to promote merely the movie, an impressive array of products are paraded through the nine-page peek at a supposed 'day on the set'...
(Click on images to ENLARGE in a new window) ⬇
(Click on images to ENLARGE in a new window) ⬆
Personally, I'm fascinated by the way some of the advertised 'co-products' show up in the backgrounds of some of the 'starring' product's pages.
It's like 'Where's Waldo', or almost reminiscent of the visual puzzles in old LP covers created by the Hipgnosis design group. (Okay, maybe that's pushing it a bit)
One curious note in these ads is the presence of actress Abigail Shelton, who did not appear in 'That Darn Cat!'.
Possibly she was at the studio, and stood in on the shoot for the absent Hayley Mills?
Perhaps it sheds a little light on why this was Hayley Mills' final film for Disney?
- - And this film was the first of many Disney features for the cooperative Dean Jones. Hmm...
Labels: advertising, character actors, movies