Monday, March 31, 2008

Say what you will about that 'Champagne Music-Maker',
Lawrence Welk, but in addition to being tops in his chosen field, he was also an amazingly shrewd businessman.

Generally, pop hits had to have ripened for a few years and been given time to grow more palatable to his TV audience before he'd allow them to be played on his show.

- - But meanwhile, he was cranking out new LPs on a regular basis, many of them delivering still-current but sanitized versions of recent pop hits.

It was that kind of thinking that hepled make him ridiculously wealthy.

In addition to leveraging such album release angles, he also busily secured the royalty rights to thousands of songs, made massive real estate investments (including his own 'Champagne Music'-themed resort communities), and spun a very lucrative TV syndication deal;
When ABC cancelled his network program in 1971 after deciding that his audience was getting too old, Welk sold his show to hundreds of stations and continued production
for a further eleven years.

From the LP 'Today's Great Hits'
(Dot Records, 1965),
listen to:

Lawrence Welk and his Orchestra - The "In" Crowd
(click for audio)



See also:
- Lawrence Welk entry at All Music.Com and at Space Age Pop

- Welk Musical Family.Com fansite and blog page

- Click here for this entry and all the previous 'In Crowd of the month' posts together on one page.


A few of my favorite Welk images...
The green-jacketed pocket-pool photo at the top of this post is from a program for
Expo '74 in Spokane, Washington, at which Welk, his orchestra and 'musical family' performed.

This older shot to the left (from the cover of the April '56 issue of Radio & Television News) shows Welk adjusting the in-car phonograph of his 1956 Dodge!

For more on that chapter in audio archaeology, follow the links to:
'Highway Hi Fi: Where The Vinyl Meets The Road' at Ookworld, and a spotlight on Chrysler's models; 'It seemed like a good idea at the time'.

- - And finally, at right;

Tom Bertino's classic illustration accompanied his 1984 article on The Lawrence Welk Show that was included in the 6th issue of 'The Tuber's Voice', the official Couch Potato Newsletter.

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